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Mmmm... Simpsons-Brand Cereal!


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Move over, Wheaties, there's a new breakfast of champions in town. Thanks to the grain whizzes at Kellogg's and the marketing whizzes at Fox, The Simpsons is getting cerealized.

Hitting the grocery aisles later this month will be not one, but two new cereals based on the dysfunctional 'toon family: Homer's Cinnamon Donut Cereal and Bart Simpson Peanut Butter Chocolate Crunch.

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