No Molson beer? Then no Oilers promotions, Edmonton bar owner told

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http://www.cbc.ca/news/canada/edmonton/edmonton-oilers-craft-beer-sponsor-molson-1.4342960

 

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An Edmonton bar owner was told by the Edmonton Oilers legal team that he had to take down posters mentioning the hockey team unless he sells Molson products.

Oilers hockey games and beer go together like Connor McDavid and sports highlight reels. But for some bar owners in the city, the relationship between the two is complicated by copyright laws and their loyalty to the Alberta craft beer industry.

Darren McGeown, owner of the craft beer bar Arcadia, put up posters promoting a special during Oilers games.

His mood soured when he got a call and an email in February from the Oilers' legal counsel informing him that his posters were an unauthorized use of the team's trademark and that they had to be removed immediately.

The email informed him that if he sold products from Molson, an Oilers sponsorship partner, he would have the right to use Oilers logos and would also have access to tickets and team products for promotions inside the bar.