Canada Doubled Down – 1 Million+ Sandwiches Sold Double Down No Longer Available at KFC Canada It came. It caused unprecedented excitement. And now, Double Down is gone. As of today, Novembe ada is officially a Double Down free zone, but the company reports its legend lives on as fans continue to celebrate Double Down online through videos, blogs, Facebook posts, tweets and more. The facts are staggering. While KFC Canada’s bun-less sandwich was available in Canada from October 18 to November 14, 2010, the company reports that it sold more than 1 million Double Downs. Canada Chowed Down on Equivalent of 140 CN Towers & 2,083 Hockey Rinks “Canada’s response to Double Down was as epic as Double Down itself, ief Marketing Officer, Yum! Restaurants Canada. “KFC Canada is stunned by Double Down’s success. To be the source of so much excitement, humour and debate has been a phenomenal experience for KFCs from coast to coast,†says Howe. “In a mere month, Canadians collectively ‘Took Down’ more than one million Double Downs. That’s enough Double Downs to stretch across approximately 2,083 hockey rinks or 140 CN Towers from end to end!†he adds. Renowned as the world’s first-ever bunless sandwich, the KFC Canada Double Down boasts two pieces of deliciously seasoned Original Recipe boneless chicken, two pieces of baco ck cheese — all topped off with the Colonel’s savoury, secret sauce. The legendary, big eat caused worldwide buzz when it debuted in the USA — and it’s the most successful menu item in KFC Canada history. Double Down BreakDown Double Down is definitely a big, indulgent, occasional eat, but contrary to myth and speculation, Double Down has less, fat and calories than many restaurant sandwiches, burgers and subs. Her Double Down Breakdown: Calories 540 Total Fat (g) 30 Sodium (mg) 1740 About KFC Canada KFC represents more than 700 quick-service restaurants across C zes in Colonel Harland Sanders’ Original Recipe Chicken — the world's most popular chicken — home-style sides, freshly made chicken sandwiches, including the Double Down. To find out more about KFC, please visit our website at www.kfc.ca. Visit us on facebook at www.facebook.com/KFCCanada or www.facebook.com/PFKQuebec - 30 – For more inform wn stats, photos and to book interviews, please contact David Weinstein or Deb Quinn at Strategic Objectives www.strategicobjectives.com TEL: 1-866-366-7733 E: dquinn@strategicobjectives.com; davidw@strategicobjectives.com
