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right from the horses mouth, national do not call list as per Bell's memo


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Ontario/Québec/West/North/Atlantic

Introduction of a National Do Not Call Law – echo 115

Effective date September 30, 2008

Description Beginning September 30, 2008, businesses who engage in telemarketing practices will be required to adhere to the national “Do Not Call†law, as mandated by the Canadian Radio-television and Telecommunications Commission (CRTC). The “Do Not Call†law stipulates that consumers can register any phone number on the Do Not Call List (DNCL) which will prevent telemarketers from contacting them for marketing purposes. Consumers will remain on this list for 3 years and must re-register once 3 years have passed if they wish to remain on the list.

There are 2 types of DNCLs, National and Internal.

1. National: Consumers can prevent telephone marketing calls from organizations where the consumer has NO relationship.

2. Internal: Consumers can add a telephone number(s) to an Internal DNCL where they may have a relationship with a company and express that they DO NOT wish to be marketed to by phone.

As a result of this new legislation, Bell is required to maintain internal DNCLs for clients who do not wish to be contacted by Bell. Individual lists will be maintained according to each line of business, which includes:

1. Bell Home phone & Internet,

2. Bell TV, and

3. Bell Mobility.

Clients who wish to be registered to the Bell Internal DNCL must contact 310-BELL.

Definitions of “Existing Business Relationshipâ€:

• The consumer has;

1. purchased, leased or rented services and/or products within an 18-month period preceding the date of the telemarketing telecommunication.

2. made an inquiry or application about a product and/or service within the 6-month period preceding the date of the telemarketing telecommunication.

3. a written contract that is either current or has expired within the 18-month period preceding the date of the telemarketing communication.

Do Not Call Law Penalties:

• Companies who fail to adhere to the Do Not Call law could receive penalties of up to $15,000 per telephone number on a telemarketing list found to be in violation and have their names published by the CRTC.

• All companies that market to consumers via the telephone will be required to comply with the new regulations, failure to do so may result in being charged the following;

o Corporations - up to $15,000 per offending call.

o Individuals - up to $1,500 per offending call.

Exemptions to the National Do Not Call List:

• There are some exemptions to the DNC law. The types of telemarketing communications that are permitted include:

1. calls made by or on behalf of charities registered under the Income Tax Act.

2. calls made to consumers with which the telemarketer (or its client) has a existing business relationship.

3. calls made for the purposes of elections, surveys and solicitations for newspaper subscriptions.

4. calls made to businesses.

Process Do Not Call List Registration:

• Canadian consumers can register any landline, fax or mobile phone number to the Canadian Do Not Call List to stop receiving calls from telemarketers.

• Consumers can register to the National and Bell Internal DNCL by phone, or online.

o To register for the National DNCL, contact one of the following:

• Phone: 1 866 580-3625

• Online: http://www.Innte-dncl.gc.ca/index-eng.html'>http://www.Innte-dncl.gc.ca/index-eng.html

o To register for the Bell Internal DNCL, contact:

• Phone: 310-BELL

• Once the client registers their telephone number(s) then the telemarketer will have 31 days to stop calling and must refrain from calling for a period of 3 years.

Procedure Note:

• Bell Sales Consultants are not permitted to call clients or potential clients to sell Bell products and/or services.

• Welcome Calls are permitted, however they cannot be used to sell further products and/or services.

Reference For more detailed information concerning the National Do Not Call Law, please visit the following websites:

• www.bell.ca/donotcall

• http://www.Innte-dncl.gc.ca/

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