hamilton Posted October 18, 2004 Report Share Posted October 18, 2004 Because no business can just be a specialty shop anymore, Starbucks will now be selling customized CDs, according to this story . Link to comment Share on other sites More sharing options...
purple foot Posted October 18, 2004 Report Share Posted October 18, 2004 Read NO LOGO by Naomi Klein. Its just a way of branding the starbucks image. Its not about coffee. its about the experience you have in a Starbucks, the music (and if you like what you hear you can buy it), the furniture (i'm sure you'll be able to buy it as well), the hot "full time" employee's working 25 hours a week. Its all about branding. But you know what, kudo's to them for making an empire on beans. Link to comment Share on other sites More sharing options...
hamilton Posted October 18, 2004 Author Report Share Posted October 18, 2004 Oh, I have read it. Sell an image, sell an experience. Sell me an over-priced coffee with funny size names. Link to comment Share on other sites More sharing options...
purple foot Posted October 18, 2004 Report Share Posted October 18, 2004 I liked the part about Disney world creating a Disney suberb. Thats how I picture most suberbs anyway but that is just fu©ked. Link to comment Share on other sites More sharing options...
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