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McDonald's Canada to Treat Millions of Customers to Free Burgers Today

Unprecedented Beef 'Giveaway' to Support Canadian Beef Industry

TORONTO, Aug. 22 /CNW/ -

WHAT: As part of its ongoing support of the Canadian beef

industry, McDonald's Canada will be giving away hamburgers

to its customers. Today, every customer who buys a beef

burger at any of the more than 1,300 McDonald's locations

across Canada will receive a coupon for a free beef burger.

The coupon can be redeemed at the time of purchase or on a

future visit before September 30, 2003.

The company expects to distribute approximately 3 million

coupons, estimated at a value of more than $7.5 million.

Through this initiative, McDonald's Canada expects that

1.4 million pounds of beef will move through the system,

greatly benefiting the Canadian beef industry.

WHO: Every McDonald's customer purchasing a beef burger

WHEN: Today - Friday, August 22, 2003

All day beginning during regular lunch hours

WHERE: All 1,300 McDonald's locations across Canada

BACKGROUND: On July 25, 2003, McDonald's Canada announced it would be

converting its beef supply to 100 percent Canadian beef as

an interim move to further support the Canadian beef

industry. Prior to that announcement, 70 to 80 percent of

the beef purchased for use in McDonald's Canadian locations

had already been sourced from Canada. Last year alone,

McDonald's Canada purchased more than 60 million pounds of

high quality beef to serve its restaurants.

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