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Yo T.O folks, come get your hippie love in at the beach, long weekend style! Bring your Djembes, see you there...

hi David and Irving here.

We’re really happy to announce that Sunday afternoons down at Cherry Beach will be continuing this summer for the 6th year!

All winter long we were concerned that we had reached the end of an era and that Toronto wouldn’t allow us our beach afternoons. After 5 years of sweet mellow anarchy and friendship in the waterfront sun, and it was frustrating to think we couldn’t play some nice music in the park and let you dance and make friends.

We got advice from the Kensington Sundays people Shamez and Kelsey, Ari from the Trinity Bellwoods Tuesday drumming group, our smart political friend Mike Layton, the Toronto Public Space Committee, Kevin and Lori from Newmindspace and others and went into action this spring to motivate our local councillor, Paula Fletcher, to support you.

Thanks to over 150 people who wrote intelligent and sincere letters to their office, they realized that this Sunday option is very important to a lot of people and they were able to throw their weight behind it. We wrote up a proposal to the city and they have given us a permit. Yay! This type of fun is a viable part of great cities like New York, Paris, Montreal, Madrid and more. Toronto just got way cooler.

Here’s the good news:

Bring a frisbee, bring a kite, bring a handy sweater, bring a dog (only nice dogs), bring your lover and a hammock. And pass the time on this lazy sunny Sunday afternoon with friends and friends of friends...

Directions to Cherry Beach and the new site - Take Lakeshore Blvd east of downtown just past Parliament. Turn south down Cherry Street all the way to the end, then go east into the parking lot on your left. At the end of the lot walk down to the beach and follow along... you'll hear the music.

Biking to Cherry Beach is easy along the paths beside the lake, and a bus from Union Station goes there too.

Things to think about - Please bring only what you plan to take back out with you, leave no trace. Pack something warm (it gets cool after dark by the lake) and something to sit on and also something to keep sun off your head. Drink lots of water. Bring something to share.

And remember to take care of your friends, your neighbours, and what's going on around you. It's what makes Cherry Beach happen smoothly. We have been asked by Parks to put a lid on public consumption of alcohol, which is reasonable. It’s delicate for now, so understand that alcohol in public spaces is not ok. David and Irving will need to keep an eye out, so please don’t let us see any. We will have friends helping to remind people of this over the weekend. If we all cooperate here, then we get to have our good times.

Looking for djs, bands and other performances

Over the course of the summer there’s about 80 djs, bands and artists that perform. We’d love your suggestions and any contacts you may have to make the performances happen. Last summer’s stunning hit was the Jimmy Swift Band from Nova Scotia, arranged by our friend Derek in synch with the band’s appearance at NXNE. If you’re bringing in a dj or band or performance, ask them to make an appearance at the beach part of their weekend in Toronto. They may embrace the chance to play outdoors, away from the hype and lights of a club, to a happy and enthusiastic crowd like ours. Think big and let us know.

For the last 5 years the picnic’s been free. Now with the permit, insurance, soundsystem and other weekly expenses, we’d like to ask for your help with costs. From time to time we’ll be passing around a hat, please contribute as you are able.

We like to give our deep thanks to Pat and Councillor Paula Fletcher, Sandy Straw and Jamie McCaig at Toronto Parks, Jason and Councillor Joe Pantalone, Wade, Charlotte, Lyen, Bettina and Emily, Justin, Tomasz and Robbi-Anne (for moral support). Thank yourselves, too, for the huge influx of support letters to city council. Pat and Paula told us how impressed they were with the letters they received in support of Cherry Beach Sundays. They get lots of angry and aggressive complaints. Your letters were refreshingly upbeat, mature and personally engaging. Way to go everyone! We did it!

For updates in case of rain, call 416.461.4939

Thanks for reading, see you Sunday!

cheers,

David and Irving

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