Ottawa trumpeter Craig Pedersen did this, for his Days Like Today album, using Indiegogo for the fund-raising, with different levels of funding getting you different things, like just a copy of the physical CD, to a CD with a full booklet (including charts) and liner notes, etc. (He did it more to raise some of the up-front cash he needed to be able to make the record at all, without even taking piracy into consideration.) It worked for him, but I'm not sure it's sustainable or workable industry-wide. This seems to me like a market (or market strategy) that will saturate pretty quickly. Aloha, Brad