Mr. Musicface Posted June 10, 2003 Report Share Posted June 10, 2003 A friend just sent me this, it is DEFINITELY worth your 2 minutes to watch - especially if you like old Road Runner cartoons or the game The Incredible Machine. http://home.attbi.com/~bernhard36/honda-ad.html FYI, here's the write up that was forwarded with it: quote:New Honda commercial in the UK... There are nocomputer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting. The film cost 6 million dollars and took three months to complete, including engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. When the ad was pitched to senior executives, they signed off on it immediately without any hesitation. There are only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.Enjoy! - Mr. M. Link to comment Share on other sites More sharing options...
\/\/illy Posted June 10, 2003 Report Share Posted June 10, 2003 I don't believe it. The part with the tires up the ramp just isn't believable to me. They'd be to heavy to carry that far up the ramp with so little intertia. Anyone else have an opinion? Link to comment Share on other sites More sharing options...
paisley Posted June 10, 2003 Report Share Posted June 10, 2003 ya, I love that! makes me regret not keeping up my childhood obsession (slanted desk, popsicle sticks and ballbearings) I believe it Willy... you just have to practice for a while to get the balance just right Link to comment Share on other sites More sharing options...
Mr. Musicface Posted June 10, 2003 Author Report Share Posted June 10, 2003 Actually I was wondering about that too \/\/illy. Here's the explination from a news article I found: quote:At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.The whole article is at http://www.dailytelegraph.co.uk/news/main.jhtml?xml=%2Fnews%2F2003%2F04%2F13%2Fnhonda13.xml - M. Link to comment Share on other sites More sharing options...
\/\/illy Posted June 11, 2003 Report Share Posted June 11, 2003 Okay, I accept that explanation. Link to comment Share on other sites More sharing options...
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