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NY TIMES

Updated: Thu., Sep. 10, 2009, 10:15 AM

Beatles game: All you need is sales

By LACHLAN CARTWRIGHT and DAVID K. LI

Help! -- you know I need some buyers!

The heavily hyped "The Beatles: Rock Band" hit stores yesterday with huge fanfare, but sparked only sparse sales.

Gamers were slow to shell out $250 for the full "Rock Band" game, which carries all the equipment -- including a replica Paul McCartney guitar. Players who already have the basic "Rock Band" equipment only need to pay $60 for all the Beatles songs.

The Post visited three Manhattan electronics stores yesterday, spending an hour at each locale -- but could only find one "Rock Band" buyer.

"A lot of the hype built around this game might have been overdone," said analyst James Hardiman of FTN Capital Markets Corp. "It'll be one of the better sellers of the month of September, but from what we're hearing this is not a [rival game] 'Guitar Hero 5.' "

It was a completely different story for opening day sales of the new Beatles box set. The digitally refined recording of Fab Four classics sold out like hot cakes throughout the Big Apple. The 14-disc collection of Liverpool hits went for $250.

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