Marketing Lessons from the Grateful Dead.....

[Northern Wish]

Pretty interesting:

http://www.gamingindustrywire.com/article48054.html

"Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape."

[mark tonin]

Interesting ... I may be able to use that article with my class when I'm back teaching in the fall ... thanks for posting.

Peace, Mark

[c-towns]

Funny, the same(ish) article about the book is in Canadian Business Week's current issue.

http://www.canadianbusiness.com/after_hours/lifestyle_products/article.jsp?content=20100913_10024_10024