Noooooooooooooooooo

[SevenSeasJim]

Martha Stewart's 'Apprentice' cancelled

Last Updated Mon, 14 Nov 2005 13:27:56 EST

CBC Arts

Martha Stewart's run at Donald Trump's crown will soon be over.

NBC has passed on ordering a second season of The Apprentice: Martha Stewart. The show will end after next month's finale, scheduled for Dec. 21.

Donald Trump and Martha Stewart campaigned for both of their "The Apprentice" shows last August in New York. (AP Photo/Virginia Sherwood,NBC Universal)

The Apprentice: Martha Stewart has struggled in the ratings since its Sept. 21 premiere.

A spokesman for NBC told the Hollywood Reporter that the show always had been scheduled to run for only one cycle.

NBC and Apprentice executive producer Mark Burnett tapped Stewart to act as host in an effort to capitalize on public curiosity about the lifestyle maven after her release from prison this year.

She served a five-month term for lying to investigators in connection with an insider-trading stock probe. Plans for Stewart to host the spinoff of Donald Trump's The Apprentice were announced in February while Stewart still was behind bars in West Virginia.

Stewart's version of the show set up a competition among 16 would-be executives to win a $250,000 prize and a year-long "apprenticeship" job at Stewart's company, Martha Stewart Living Omnimedia.

While Trump's Apprentice was an instant hit last year on its debut, Stewart's opened with little sizzle, drawing just 7.1 million viewers, according to Nielsen Media Research. In the season-to-date, the show has averaged 6.8 million viewers.

Trump has publicly blamed The Apprentice: Martha Stewart for a decline in ratings for his own show. Regularly attracting more than 14 million viewers in its first season, The Apprentice now has an audience of less than 10 million.

The Apprentice: Martha Stewart opened the season in the Wednesday 8 p.m. slot but moved to 9 p.m. in October, putting it in competition with popular ABC series, Lost.

Burnett and Stewart also make a daytime syndicated show, Martha, which has delivered fair to middling ratings since its September premiere.

[YearsAlongTheSea]

the big house did her in.

[PalacePrincess]

so what about that jim guy, he's an effin' case for sure!

hellloooooo, would you like some valium there, bouncey?

[Lazlo]

I would kick some serious ass on that Martha Stewart Apprentice deal. I can make a pipe cleaner egg carton caterpillar that would eat your fuckin' socks.

[NewRider]

I would kick some serious ass on that Martha Stewart Apprentice deal. I can make a pipe cleaner egg carton caterpillar that would eat your fuckin' socks.

HAHAHAHAHAHAHAAAAAAAA........

[Esau]

Martha Stewart has or had a apprentice TV show? News to me. What sorta wingnut would watch that? (aside from Lazlo)

Things like this make me glad I watch less then 4 hours TV a week... LOL

[SevenSeasJim]

Martha Stewart has or had a apprentice TV show? News to me. What sorta wingnut would watch that? (aside from Lazlo)

Things like this make me glad I watch less then 4 hours TV a week... LOL

I guess she thought she could make some money back after going to jail and/or thought she had more fans than she really does.

[Lazlo]

Martha Stewart has or had a apprentice TV show? News to me. What sorta wingnut would watch that? (aside from Lazlo)

I watched it twice just to get an impression of when it might hit the wall. The apprentices are all self-important douches and Martha is simply a bitch.

[SteveThe Owl]

...fired.

Had to be said.