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Ottawa Bluesfest Millstreet Brewery Deal


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Cisco Ottawa Bluesfest officials today confirmed an agreement that will see Mill Street Brewery become the exclusive beer supplier for the internationally acclaimed music festival, beginning July, 2010. The Toronto-based brewers have achieved wide acclaim for their outstanding product—winning the ‘Brewery of the Year Award’ for most medals won at the Canadian Brewing Awards for three consecutive years.

"Our aim is to produce exceptional beers to suit every taste," says Steve Abrams, co-founder of Mill Street Brewery. "It seems fitting that our world-class product will be showcased at a world-class event."

Mill Street Brewery produces handcrafted beers and ales. Officially opened in December 2002, the brewery began in an original tank house in the historic ‘Distillery District’. Their brew pub, which opened in 2006, currently offers more than a dozen individually crafted beers including their Original Organic Lager, Stock Ale, and Tankhouse Ale. Now, music fans will be able to tap into those varieties—and more—at the Cisco Ottawa Bluesfest.

“Every now and again a partnership opportunity comes along that you know will add to the overall festival experience,” says Bluesfest’s executive director, Mark Monahan. “We’re confident that Bluesfest attendees will embrace the opportunity to enjoy the variety of quality products Mill Street will offer on site.”

Part of the agreement involves the creation of a Mill Street Pub on site, which will offer up to eight specialty beers in a pub-like atmosphere. Mill Street Brewery and the Cisco Ottawa Bluesfest have signed a three-year deal. Cisco Ottawa Bluesfest is one of the largest beer-selling events in Canada, making this one of the largest pouring-rights deals ever done.

The 2010 edition of the Cisco Ottawa Bluesfest will take place from July 8 through 18, with the line-up and on-sale announcement coming at the end of April, 2010. Fans of the finer things in life should bookmark www.ottawabluesfest.ca for updates or to become a ‘Bluesfest Insider’. For more on Mill Street Brewery, please visit: http://www.millstreetbrewery.com/

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