Booche Posted November 11, 2010 Report Share Posted November 11, 2010 NHL to OK personal endorsement jersey patches In a somewhat surprising move, the NHL seems set to allow product-placement advertising on player's jerseys. Endorsement patches will be limited to 2.25 by 3.25 inches in size, and must be placed on the left breast of the jersey, just below the shoulder line. In circumstances where a player already wears a captain or assistant letter in that location, the sponsorship logo will be allowed to be sewn on the right breast. What's interesting about the deal is that the sponsorships will be player specific. Just as a player can be endorsed off-ice by an advertising partner, NHL athletes will now be allowed to bring those sponsorships into game action. Worried about high salaries forcing some players out of the NHL, the NHLPA has been looking into creative ways for members to supplement their income while still allowing their contracts to work in a salary cap era where many teams often spend to the cap limit. However, some opponents to the idea cite the runaway logo-ing of the uniforms of other leagues as a reason to keep the patches off of NHL jerseys. "It could be a slippery slope. Where would it stop?" asks a Jason Moore, who runs a web site dedicated to the history of NHL jerseys. "Since before the NHL was even around, the uniforms have been advertising free, save for the manufacturer logo. What's next? Mark Recchi pimping Viagara? Or a Summer's Eve logo on Chris Pronger's jersey?" "We didn't want to go completely down the road of soccer or NASCAR and have our players look like skating billboards," said NHL commissioner Gary Bettman. "We'll leave that for the rink boards and the European leagues. We think that this strikes a nice balance." "I think that this is a great idea," said Boston Bruins goalie Tim Thomas, the first player that will wear a patch on his jersey during regular league play. "My agent has been working on a deal with KFC for a while now, and we think that this partnership is a great fit. They get the extra exposure for their brand, and in addition to a boatload of cash I get a lifetime supply of Double Downs. With the recent shrinking of the goalie equipment, I need every advantage I can get. In fact, I've been pounding them back since August in the hopes of getting the jump on my competition. So far, other than a mild tingling in my left arm it seems to have worked well." Soon to be outfitted include Alex Ovechkin (Colgate), Sidney Crosby (Pampers), Daniel and Henrik Sedin (2 for 1 Pizza), Dion Phaneuf (Calloway), Jason Spezza (Hooked On Phonics) and Carey Price (Coca Cola). Link to comment Share on other sites More sharing options...
Schwa. Posted November 11, 2010 Report Share Posted November 11, 2010 Alex Kovalev (prozac) Link to comment Share on other sites More sharing options...
Davey Boy 2.0 Posted November 12, 2010 Report Share Posted November 12, 2010 Lusty Tlusty: viagra Link to comment Share on other sites More sharing options...
AD Posted November 12, 2010 Report Share Posted November 12, 2010 Leclaire: Martha Stewart Collection Sieves Link to comment Share on other sites More sharing options...
MrBigTime Posted November 12, 2010 Report Share Posted November 12, 2010 Chris Neil: Cracker Barrel Jason Spezza: CrayolaPhil Kessel: Planters' peanut Link to comment Share on other sites More sharing options...
Guest Low Roller Posted November 12, 2010 Report Share Posted November 12, 2010 Dion Phaneuf: Pet rock Link to comment Share on other sites More sharing options...
Davey Boy 2.0 Posted November 12, 2010 Report Share Posted November 12, 2010 Sean Avery: Revlon, Clairol etc;Dion Phaneuf: Sloppy Seconds DinerCarey Price: Coke Link to comment Share on other sites More sharing options...
Hartamophone Posted November 15, 2010 Report Share Posted November 15, 2010 Roberto Luongo: Titleist Link to comment Share on other sites More sharing options...
Jaimoe Posted November 15, 2010 Report Share Posted November 15, 2010 I'm waiting for the NHL to also adopt the Swiss League rule where the leading scorer has to wear a golden helmet. Link to comment Share on other sites More sharing options...
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