Obviously this is going to have to be put into terms that Kanada Kev will understand. The rest of you can look away if you want. Now Kev, I am applying as much patience as I can here and a part of me would like to thank you for that because you are certainly testing me. Why dont you arrest me? Lessons From The Dead My Friend: 1 - Know Thy Customer Intimately and Create a Product That Fills a Need "Let it grow, greatly yield..." I think it is safe to assume the NHL does. As stated earlier, Canadian fans are going to watch no matter what. 2 - Create a Community "When there was no ear to hear, you sang to me..." Again, they have been implementing a grassroots movement for years to varying degrees of success but I think we can all assume it has worked in many markets. The US can field a formidable opponent. 3 - Make Quality Job One "Built to last while the years roll past..." For arguments sake, lets acknowledge how fantastic the product is since its return from the lockout. 4 - Extend the Brand "The Golden Road (to unlimited devotion)" One can never stand still. If you dont move forward you go backwards. Think about this. Without said business philosophy you and I would NEVER have seen The Grateful Dead. How many venues did they get banned from but kept moving forward? If they quit trying new markets/arenas, the band would have contracted. Edit to add: A rant starts here. Now one can argue that this began to happen in the 90's, yes. But what did that bring about? Violence, death, fake drugs, a loss of ideals, all that negative shit we witnessed. I would prefer not to get into it but in the context of said discussion it's obvious it should be left for another day (so PLEASE do not quote me on any of this right now) but do you honestly believe The Grateful Dead could have continued as you and I knew it before Jerry died? To this I say, ouroboros. It was happening before our very eyes. Hell, didnt Sloth lay underneath a vehicle at RFK for a couple of hours or something? Sorry for getting offtrack. 5 - Find New Distribution Channels "I will survive..."