Despite your own tastes - I would say the world sees Santana much differently. Similar to Bob Marley - Santana's guitar driven music is extremely popular in South America, Africa - places where much of North America's mainstream music is ignored. For over thirty years, Santana has been tirelessly creating his own unique fusion of passionate, guitar-powered music. He creatively blends potent rock 'n roll with blues-driven elements and sensuous Afro-Cuban rhythms. Santana's use of Afro-Cuban rhythms is, in some ways, his best-known stylistic trait; it's certainly what people remember best about such hits as "Black Magic Woman" and "Oye Como Va." So. How is it possible that a ‘60s legend, with all the past-tense attributes that expression conveys, succeed in turning out music that appeals to almost mind-boggling numbers of people? How on Earth did this hippie veteran who is fond of quoting his ministering angels manage to turn so many heads - and so many younger heads - without singing, without acting up a storm on stage, or without looking like your average Ricky Martin “Latin lover†type? Carlos Santana is an international guitar hero.