For what was negotiated, there would have been backlash from the public for spending $3million on a "song"! The CBC was going to lose either way. Shit, people complain that CBC even covers sports! Most complaints come in when friggin' Coronation Street gets preempted. I hate to see the song go, but at least it will still be used in hockey broadcasts somewhere, and it will take a long time before people will separate the song from CBC in their heads.