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I am miracle whip.


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and i will not tone it down.

worst. campaign. ever.

i would have loved to be in that board room.

a bunch of out of touch kraft brand managers, and some hack creatives trying to sell themselves on the idea that a creamy sandwich spread is "cool" and in order to appeal to the "kids" you need to be "uncomprimising"

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a bunch of out of touch kraft brand managers, and some hack creatives trying to sell themselves on the idea that a creamy sandwich spread is "cool" and in order to appeal to the "kids" you need to be "uncomprimising"

Sounds like you talking 'bout Facebook around these parts a year or so ago.

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i grew up with miracle whip thinking that was mayonnaise. For some reason, headymamamyrna used it in every recipe that called for mayonnaise. Then one day I had a friend's ham sandwich that was made with mayonnaise and i was completely confused. I loved the taste. I was also like 7 or 8. I had to ask headymama to buy mayonnaise. Everything after that day changed. tuna salad, egg salad, all sandwiches.

I still don't understand miracle whip. Although, I do like the occasional tuna sandwich that is made with the whip.

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