But are there really still millions of people out there who *aren't* aware of the problem? You mean the Live Earth concerts last summer didn't work? I know it's an old saw but the resources used to put those shows on, broadcast them, all the people consuming and producing waste... were they really worthwhile then?
I can't help but think that while people at the grass roots level have their hearts in it, the real wave for things like this are pushed by corporate interest looking to make their brand more attractive. And just because that's cynical doesn't mean it's wrong.
I'll be turning off, FWIW.