The Public Health Agency of Health Canada has identified three core areas of chronic disease prevention and control: cancer, cardiovascular disease and diabetes. A great deal of effort is going into public awareness of healthy living, including disease prevention through diet, physical activity and smoking cessation. The problem is that so much of the information is long-term, common sense and difficult to transfer effectively to a quick-fix society. Why on earth would anyone smoke? The evidence is beyond debate - you smoke, you get disease. Period. And yet, millions of Canadian continue to do so, knowing full well that its a harmful activity. Yes, Health Canada's approach is to get the message out to both older and younger groups to stop, or not begin, harmful activities and to begin to incorporate healthy activities into our daily lives. But when we, as a population and as individuals, are too stupid to help ourselves, it's difficult for a well-intentioned, paternalistic government agency to get us to actually pay attention to the message. The only way to effectively stop people from smoking is to ban cigarettes. Attempting to convince people to stop isn't all that effective.